No matter what you do there will be people who get a thrill out of being in the top X -- usually something like top 10 or 20. How they get there is of no concern to them except that they want to claim to have achieved the "honor" fairly -- even if they have some odd ways of measuring "fair." For the rest of us I think it's probably safe to say we get our honor by knowing we have arrived at whatever level we have achieved without resorting practices generally recognized as unfair.
In the end what really counts, I think, is our own sense of accomplishment. In my case I try to move up the rankings only because I assume that at my level most, if not all, players are playing fairly. As I reach the top 100 or so I'll actually put less emphasis on moving up or down exactly because I know that at the top are some of those with whom I am not really competing -- they playing a game where whatever they can do to get a higher rank is acceptable, I playing a game where the rules are the rules and the amount of $$ I spend shouldn't have a large impact if I play consistently and fairly. Like most players the amount I spend is rather meager (because, of course, like most of us I'm not a multi-millionaire, a millionaire, a "thousandaire" or, at this time in my life, even a "tenaire" LOL). So I use the rankings only as a personal measure of progress and only so far. After that I'll just continue to have some fun and let the odd ducks among us who feel they have to win at any price play their little game while I play mine.
AJ