Really? I thought it was 40 to 55-year-old housewives. I tried to find an article about it, but the ones I found are all skewed by things like fortnite which obviously has a much different demographic than Elvenar which is more candy crushE-like than MMO.
I've always wondered why they don't do the opposite. Take the 5 least popular items and put them on sale or reduce the price until everything sells well.
Every game I've played that has microtransactions has some very clear "These are the best and those are bad" things to buy.
Are they using that comparison to try and make item A look better because item B is so bad?
They indeed target the demographic you suggested here 30-55 housewives.
This group has the most stable income and money to spare.
I have heared of numbers how money is generated in elvenar,
I am not going into the exact numbers here but you could say that a fraction of the spending players generate an exceptionally way way way out of proportion large part of the generated income.
My argument to that is that it's logical that this is the case, because it's a self fulfilling prophecy.
If you "only" target "whales" it's obvious that they become your largest source of income, if you then focus even more and more on that target you essentially drive yourself into "whale" corner there you become so dependent on a few customers that you can no longer survive without them.
I am certain they are data driven, but common sense is sometimes stronger that data, because even when you are data driven you can steer that data into a certain direction that makes no sense. 1 decision can create a complete U turn and steer that date right into the abyss it requires but data driven information and skill combined to create a success.
Somewhere a revolution is needed to get them out of that corner, a sense that the route taken about 4 years ago was the wrong route. it was a short term succes and a long term burden.
A complete turnover with a start to develop a better product portfolio in elvenar. as some have notices and as I have written many times in the last year there are so many opportunities to improve both whale spending, but more importantly spending in the sub whale category.
There are options, but someone internally has to lead the pack to that goal.
If that miraculously happens before elevenar is "scrapped" (aka developent stopped but kept online for cheap income without costs) then topics like this would be awesome.
As for soggy's suggestion to start a bit high and then reduce, it has both advantages and disadvantages. but in would indeed lead to less customer aggrevations, and therefore refusals to spend money.
Reduces prices indeed feel like a win, while price hikes feels like money grabs, and when it comes to money grabs some people are really sensitive and stop spending because of it.