There are a lot of people still playing. Did events use to be super easy for new players?
Until Inno started the evolving building stuff with the 2019 Phoenix event, no, the month-long events were harder, or at least harder to win the grand prizes. Before then, we also had super easy mini-events that were made for anyone to complete and win the grand prize offered. With the addition of the FAs, we lost those events.
But aside from that, the daily prize system gives people FOMO and they panic when they get stuck on a quest. The new ability to reroll the daily helps some with that because it might switch to one someone really wanted, but missed on an earlier day.