Just another thought. A short while back, INNO allowed for crafting of Evolving Buildings but not for Artifacts making the level 1 Evolving Building you just crafted because you can, virtually useless. But wait! For the low, low price of just $79.95 you can get...Not one...Not two...But THREE Artifacts of your choice (Notice that it takes nine Artifacts to upgrade to level 10 so that's likely by design). I'll further suggest that some folks...Those with all that disposable income that's already been referred to, may be buying these in multiples so, yeah, INNO will keep doing this sort of thing simply because, as Ash already said, people will buy it. Still a bit confused about the marketing concept, though. How much interest do you have at 80 bucks as opposed to 10 bucks?