Are not all games like this after several expansions? Using WoW as an example because I am more familiar with it, at least up until Cataclysm went live, new players had all sorts of advantages built in like leveling with a friend and your friend instantly levels up with you and vice versa. Heck, now they even have instant level ups to maximum level I think I read? That may be for players with a toon at max lv though I am not sure on that. But all of the purchasable items, mounts, etc. that new players can get did not exist when I started playing and it kinda feels like "cheating" in one part of my mind if I am honest about it. In the end all game companies do what indicates will make the most money while pleasing players and retaining the spenders.
I believe I prefer subscription games, generally, because the players are more on a even footing in terms of how well they do and what they get out of the game. However, as I am now playing Elvenar as a substitute, If I'm honest, I find that there are elements to Elvenar that I liked as much as in subscription games and this is due, I believe, In the game devs work to make the game good for as many players as possible-- even the ones who are not spenders.
So, bottom line, cheating or not what some players are doing? IDC if a few players "cheat" because whatever the truth is, it's a formula that has kept IG in business and the game going and that's all that matters to me.