As one who hammered on the (ridiculous) FA we just endured, and also as one who's complained about suffering from pretty severe event fatigue, I had NO serious plans to attempt finishing this event in any of my cities. Sure, if I completed some quests while engaging in the normal, daily business of playing, then whatever, but to put more effort into something like this ... no way.
And then ... I started completing quests (more out of a nagging, OCD-ish habit of checking all the boxes that pop up than anything else). And before I knew it, I was more than halfway through the list in all of my cities. And most surprising of all, I was ... enjoying myself. This event is almost relaxing in a way, which sort of fits in with the milieu of the holiday it's representing. There are a couple of challenging obstacles, to be sure—I really had to work things around in my largest city to get a couple of Tier-1 shops into place—but things fell into place, and it didn't cost me too much effort.
This kind of thing is okay: a smallish, reasonably simple event that gives us something to try for without asking us to climb Everest in order to claim a lump of lead. Is the prize a huge deal? No, but again, it's in keeping with the low-key nature of the event itself. I'm honestly looking to finish it now more for the accomplishment anyway, and I have to admit (again) that this one has been fun. (I get that people in the highest chapters may get frustrated with it, but ... is it a problem to gear some events toward lower-scoring players? I don't think so.)
This is the proportionality we've been asking for. Low-effort filler, no-big-deal prize. On the other end of the scale, if they're going to ask us to bang our heads against the wall in an effort to spin gold from straw, then the prizes should be much larger in proportion to the requisite effort. They've shown they can pull off this end of the scale. Let's see if they can get it right with the next FA.