No longer entirely true. By placing higher in the Fellowship Adventures, one player denies another the rewards the second player would have received for getting a higher-place finish.
Though true, that's up to the individual players and fellowships. You want to end higher, you get to be more active and find a FS that really goes for that.
But that argument can be made in other ways too: me not taking a trade from someone denies him those goods, so perhaps he can't finish his research or finish a quest. However, I cannot be held responsible for that, unless suddenly I have to take all trades from everyone.
Within a FS I could make that same argument. I score 3000 points in a tourney, but perhaps someone of comparable size scores only 500. Yet he gains the same from the chests...oh, how unfair since I put in more effort. Just ignore the fact I got more rewards from doing the extra provinces.
By using that argument we get dangerously close to a political argument that everyone should get the same rewards, no matter how much effort and investment one put into whatever it is.
So let's stop giving out more rewards to the top scorers and just hand out free stuff to everyone. Never mind that would literally kill any game (or real life economy for that matter).
Elvenar has -as I stated before- competitive elements. And rewards for those who care to work on that. Nothing wrong there. But it's only a small part of the game and not the defining feature.
I'm not opposed to a competitive game, nor rewards for higher scores/more effort/better results etc. It's just that for me, and many players with me, it's just not a deciding factor in choosing this game.